Trade Up Program

Trade Up Your Fujifilm Gear in Under 30 Minutes

London's best camera exchange — right here in Covent Garden

There's a better way to upgrade your camera, and it doesn't involve bubble wrap, a two-week wait, or a last-minute price drop the moment a buyer spots a scratch. Our Trade Up scheme is a same-day camera exchange service: walk in with your current Fujifilm body, get a professional valuation on the spot, and walk out with your next camera in hand. No postage. No haggling. No waiting for a bank transfer.

Whether you're a working professional stepping up to the latest model or a passionate hobbyist finally ready to move from an X100V to an X100VI, the process is designed to be as effortless as the cameras themselves. By using this service, acceptance of the T&Cs is implied.

How the trade up scheme works

The whole process takes around 30 minutes. Here's what to expect:

Bring in your eligible Fujifilm gear to the store on Long Acre, Covent Garden.

One of our Fujifilm-trained technicians will carry out a thorough health check on your kit—a proper assessment of condition, function, and value.

You'll receive an instant, transparent valuation with no obligation to proceed.

If you're happy with the offer, the value is loaded onto a gift card redeemable in-store that same day against your new camera, accessories, or anything else in stock.

Why Trade Up Here Rather Than Online?

Online platforms offer a convenient starting point for selling used gear, but valuations happen at a distance and your equipment is in transit before you see a penny. For those who prefer certainty, and their camera back in hand the same day if they change their mind, the in-store experience is a different proposition entirely.

Your gear never leaves your hands until you're happy.

The valuation happens in-store, in front of you, by a technician who actually knows Fujifilm cameras. There are no hidden re-assessments after the fact. The number you're given is the number you get. No postage risk.Sending a camera worth hundreds or thousands of pounds through the post is never something you should have to do. With our in-store exchange, your equipment is handled with care, on-site, from start to finish.

Immediate credit, immediately useful.

Online platforms often pay by bank transfer, which can take three to five working days. Your gift card credit is available the moment you accept the offer. Walk over to our shelves and pick out your new camera while it's still in your hand.

Who Is The Trade Up Scheme For?

The Upgrader

You've been shooting with your X-T4

for a few years and the X-T5's 40MP

sensor has been calling your name. Or

maybe the X100VI finally made you

cave. The Trade Up scheme is built

exactly for this: a clean, fast handover

from the camera you have to the

camera you want, without disrupting

your shooting schedule.

The Professional

Your time is billable. Spending an

afternoon boxing up gear, driving to a

post office, and refreshing your inbox

for an offer update is not how you

want to spend it. Come in, get a

valuation from someone who actually

understands professional camera use,

and leave with a credit ready to

spend.

The London Local or Commuter

Already in the area? The House of

Photography is steps from Covent

Garden station, making it one of the

most convenient camera shops in

central London to drop into. If you've

got your camera on you, there's no

reason not to pop in and see what

your kit is worth.

Good To Know
Before Your Visit

The Trade Up scheme is available on selected Fujifilm models only. If you're unsure whether your camera qualifies, give us a call or drop in and we'll let you know.

The scheme is in-store only and cannot be used online.

Your gift card credit must be redeemed on the same day as your trade-in.

No appointment needed. Just walk in.

This offer is only available at the Covent Garden store.

Visit the House of Photography Service Centre Drop in to the House of Photography to find out what your current gear is worth. No appointment needed for most services.

Plan your visit — 8–9 Long Acre, Covent Garden, London, WC2E 9LH

Trade Up FAQs

When can I come in for this service?

This all depends on staff availability, we would recommend Tuesday-Saturday between 10:00-18:00, but this is dependent on availability. If in doubt, please email services@fujifilm-hop.co.uk

Can I trade in another brand?

No, unfortunately not. right now, we only accept Fujifilm Cameras.

Do I have to accept my valuation?

No. The sale is only final once you have sold your camera to us and purchased the new one. The valuation is just for you to make your decision.

If I change my mind, can I return the new camera and buy back my old camera?

Yes. We will hold onto your old camera for 28 days, and refunds must follow our instore returns policy. After this date your old camera CANNOT be returned to you. .