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This Pride in London, FUJIFILM House of Photography is stepping outside the gallery and into the heart of the celebration. On Saturday 4 July, we’re bringing our instax™ cameras to Trafalgar Square for a day-long photography activation that puts queer love front and centre.
In a world where LGBTQIA+ voices and content are increasingly being hidden, moderated, and removed by online algorithms, a physical print is an act of permanence.
It can’t be deleted, suppressed, or scrolled past. At ‘Print It. They Can’t Delete It.’, we’re inviting the LGBTQIA+ community, and everyone celebrating Pride in London, to step into our installation and be part of a lasting analogue archive of queer joy.
Who will be joining you?
The activation is photographed by Courteney Frisby, a queer-focused London-based photographer known for her celebration of LGBTQIA+ identity and community.
The project is delivered in partnership with Queer Britain, the UK’s first and only national LGBTQIA+ museum, whose mission is to collect, preserve, and share queer history.
All the images will be then part of next year exhibition held on the first floor of FUJIFILM House of Photography in 2027.
What can you expect?
Head to our co-branded instax™ booth beside the main stage in Trafalgar Square and step in front of the camera. Whether you’re with your partner, your friends, your chosen family, or going it alone, all are welcome. On the day you can expect:
A free instax™ print, shot by photographer Courteney Frisby
The chance to contribute to a permanent analogue archive of queer love at Pride in London 2026
Your image potentially featured in the next year ‘Print It. They Can’t Delete It.’ exhibition at FUJIFILM House of Photography in Covent Garden in 2027
Your print living on in Queer Britain’s permanent collection, preserving your moment in queer history
Key information
Date: Saturday 4 July 2026
Time: 11:00 AM - 20:00 PM
Location: FUJIFILM House of Photography × Queer Britain booth, in Trafalgar Square
Please note: By participating, you consent to your image being used as part of the ‘Print It. They Can’t Delete It.’ exhibition and the Queer Britain permanent archive. A release form will be available at the booth.
Itinerary
11:00 - Booth Opens
The co-branded FUJIFILM House of Photography × Queer Britain instax™ booth opens beside the main stage in Trafalgar Square. Come and find us at any point throughout the day.
11:00 – 20:00 - Photography Throughout the Day
Photographer Courteney Frisby will be shooting throughout the duration of Pride in London. Drop in at any time - no appointment needed. Walk-ups welcome all day.
20:00 - Booth Closes
Follow Pride in London for images shared live throughout the day and in the days that follow. Stay tuned for the announcement of the upcoming ‘Print It. They Can’t Delete It.’ exhibition.
What kit do you need?
Nothing at all, just bring yourself and your pride. All instax™ equipment and film is provided by FUJIFILM House of Photography.
First Aid
Our team are first aid trained and first aid supplies will be on hand throughout the event. Pride in London’s official first aid and welfare services will also be present across the wider event site in Trafalgar Square.
Additional information
This is a free activation with no ticket required. Travel to and from Trafalgar Square is not provided.