Promoter

The promoter of this event is: FUJIFILM UK Ltd. (company no. 1264514), whose registered office is at Fujifilm House, Whitbread Way, Bedford, Bedfordshire, MK42 0ZE (“Fujifilm”).

The Competition

The FUJIFILM House of Photography Photo Competition is an amateur photography competition in which entrants can take part to celebrate our brand message: ‘Life As You See It’. The selected video and the series of images will also feature online, on social media platforms, and at the FUJIFILM House of Photography in Covent Garden (89 Long Acre, London, WC2E 9LH).

• You can take part in the competition by submitting a series of 5 photographs as described in these conditions of participation.
• The photographs must be submitted via an online form on the website.
• You can win the prizes described in section 8 below.
• Participants must submit a series of photographs with an accompanying title and description.
• Participants must enter 5 photos in total, along with a short description on the series.
• People will be shortlisted and have the chance to exhibit at FUJIFILM House of Photography store in Covent Garden and have the chance to win our top 3 prizes.
• A total of 3 winners will be selected and get the chance to exhibit and win our top 3 prizes.

Theme

The theme for the FUJIFILM House of Photography Photo Competition 2026 centres around authenticity and showing us ‘Life as you see it’. 

Photography Competition Prizes:

1st Place: A FUJIFILM X-T30III™ camera, an instax™, and a print of their work and a selection of five books from the Photofile series, published by Thames & Hudson.

2nd Place: An X half camera, an instax™, and a print of their work.

3rd Place: An X half camera, an instax™, and a print of their work.  

All photographs featured will be credited accordingly using the first and last name submitted on the application at the time of entry.

Participation

The FUJIFILM House of Photography Photo Competition is open to any photography enthusiast. All entrants must be aged 18 and over and residing in the United Kingdom. Members of the immediate families or households of persons who are either (i) employees of Fujifilm or its holding or subsidiary companies; or (ii) who are employees of agents or suppliers of Fujifilm or its holding or subsidiary companies, who are professionally connected with the competition or its administration, are not eligible to participate.

In order to participate to 2026 FUJIFILM House of Photography Photo Competition, you must submit photographs through the online form on the FUJIFILM House of Photography website in accordance with these conditions of participation. 

You can only submit your photographs from 00:00 on 1st of March 2026 to 23:59 on 30th of May 2026 inclusive. This time period is referred to elsewhere in these conditions of participation as the “Entry Period”. Entries received before 00:00 on 1st of March 2026 or after 23:59 on 30th of May 2026 will be automatically disqualified. 

The competition is free to enter, and no purchase is necessary.

Procedure

Each applicant must submit 5 images along with a short description of the series itself. You can only submit your photograph(s) using the online submission form on the FUJIFILM House of Photography website.

It is not permitted to submit photographs in a different way, and any other attempted submissions will be rejected.

• The photographs must have been taken by you.
• The submitted photographs must be in JPEG file format no larger than 4961x7016 pixels and a maximum of 10 MB.
• When submitting, it is mandatory to provide:
  • Your (i.e. the photographer’s) first and last names of Photograph title and description of the project
  • Confirmation that you have consent from all subjects within the photograph or mentioned in the title and/or caption

If you give your consent by ticking a specific box on the submission form, the submitted photograph(s), title(s) and caption(s) will be displayed with your full name.

By submitting (a) photograph(s) via the submission form, you agree to take part in FUJIFILM House of Photography Photo Competition and to be bound by these conditions of participation.

Fujifilm will send an email to the submitted email address to confirm your participation and to inform you that a first check will be performed to determine whether the photograph, title, and caption submitted do not contravene the exclusion criteria stipulated in Section 5 below. Please note, only when it is determined that a photograph, title and caption comply with Section 5, will the photograph be entered into the competition.

The photograph and the submitted information will be stored and processed by Fujifilm in accordance with these conditions of participation and the Privacy Policy. For more information, please refer to the Data Privacy terms in section 14 below.

We will not accept competition entries:

1. That are automatically generated by a computer;
2. That we deem unsuitable or offensive, or which violate applicable law. Examples are: photographs, titles or captions that would infringe copyright, show forbidden content, are defamatory or humiliating or were submitted with bad intention, such as to mob or bully people
3. That are incomplete or incorrect;
4. Where the photographer has not confirmed they have obtained consent from all parties pictured in the photograph.

We have no obligation to inform participants if an entry was not accepted and entered into the competition. Fujifilm also reserves the right to disqualify you if your conduct is contrary to the spirit or intention of the competition.

Selection of winners

Throughout the Entry Period, designated Fujifilm judges will decide whether photographs are approved and, if so, after the Entry Period has finished, it will be decided if they are to be selected to be featured. The photographs will be judged by the judges based on what they consider to be the most inspiring and unique content. The decision of the judges and any decision of Fujifilm regarding any other aspect of the competition (in all cases acting reasonably) will be final and binding on all participants. No correspondence will be entered into.

The Prizes

The following prizes will be won by each of the chosen winners:

2026. The photos captured will be displayed at the FUJIFILM House of Photography as part of a free art exhibition in Covent Garden, London. (8-9 Long Acre, Covent Garden, London WC2E 9LH). They will also be displayed online at https://www.fujifilmhouseofphotography.com/ and shared on our social media channels as listed in Section B.An invitation to attend the private view of the exhibition in July 2026.
2027. The prizes outlined.

The prizes are as stated and cannot be transferred, sold or exchanged. There is no cash alternative. In general, we reserve the right to substitute a prize of equal or greater value in the event of unavailability due to circumstances beyond our control.

Winner announcement

The selected winners will be contacted via the email address provided to notify them that they have won within 7 days after the judging panel has made its selections.

Claiming the prize

In order to claim the prize, the winners are required to provide Fujifilm with their full name, email address, and confirmation of attendance to make themselves available during the Private View.

The prize may not be claimed by a third party on a winner’s behalf.

Fujifilm will make all reasonable efforts to contact the winners. In the event that any winner fails to respond to Fujifilm to confirm their acceptance of the prize and submit the information in Section 9, as above, within 7 days of being notified by Fujifilm, then the prize will be forfeited, and we will be entitled to select another winner in accordance with the process described above.

Fujifilm does not accept any responsibility if any winner is not able to take up their prize.

Transfer of Rights / Consent

By submitting a photograph, you irrevocably transfer to Fujifilm and their associated companies simple usage rights without time or geographical limitation for FUJIFILM House of Photography Photo Competition 2026 and associated PR activities. This includes in particular the publication, reproduction, illustration and publishing of the photograph, title and/or caption for the purpose of advertising within the context of FUJIFILM House of Photography Photo Competition 2026.

This consent includes specifically the use of the submitted photograph, title and caption for:

2026. Illustration in publications and press reporting in any kind of media on FUJIFILM House of Photography Photo Competition 2026.
2027. Information on Fujifilm websites, intranets, and social networks, and those of their associated companies.

Where practical, your name will be shared alongside your photograph when used – for example, as a caption with your photo, or your name included in credits when used for video purposes.

Should Fujifilm wish to make any further use of your submitted photograph, title and/or caption, including commercial use, we will contact you and explain how we would like to use your photograph and ask you for a separate informed consent.

As photographs, titles and/or captions could be shared on social networks, such photographs, titles and/or captions can then be re-shared anywhere. By submitting a photograph, you consent that anyone is permitted to re-share your photograph, title and/or caption on social networks.

Rights to the Photograph and Rights of Third Parties

By submitting a photograph, title and caption, you confirm that you are the creator of the submitted photograph, title and caption and have unlimited copyright and usage rights to it.

By submitting a photograph, title, and caption, you confirm that the photograph, title and caption do not infringe any applicable laws (e.g. infringing copyright or showing forbidden content) or third party rights, in particular personal rights of people shown in the photograph (e.g. the content of the photograph, title or caption is defamatory or humiliating, or the photograph, title or caption was submitted with bad intention such as to mob or bully people).

By submitting a photograph, title, and caption, you confirm that you have obtained consent from all individuals recognisably shown in the photograph or mentioned in the title and/or caption, to the use of said photograph, title and/or caption as well from anyone holding the rights on the trademarks or on the art pieces possibly portrayed in the photograph, title and/or caption (to the extent required).

You shall hold Fujifilm and its associated companies harmless with respect to any thirdparty claims arising from and in connection with the use of the photograph, title and/or caption in FUJIFILM House of Photography Photo Competition as stipulated in these conditions of participation, regardless of legal basis.

No consideration

You will not receive any compensation or fee for the provision of the photograph, title or caption.

General Provisions

Fujifilm does not accept responsibility for competition entries that are lost, mislaid, damaged or delayed in transit, regardless of cause, including, for example, as a result of any equipment failure, technical malfunction, systems, satellite, network, server, computer hardware or software failure of any kind.

Fujifilm reserves the right to interrupt or terminate FUJIFILM House of Photography Photo Competition at any time, or to change the conditions of participation without prior announcement and without stating its reasons. Fujifilm will exercise this right in particular if continuing to conduct FUJIFILM House of Photography Photo Competition cannot be guaranteed for technical or legal reasons.

Fujifilm reserves the right to make changes to the procedure and event dates for FUJIFILM House of Photography Photo Competition.

If there is any reason to believe that there has been a breach of these conditions of participation, Fujifilm, at its sole discretion, reserves the right to exclude you from participating in the competition.

FUJIFILM House of Photography Photo Competition is not sponsored, endorsed or administered by, or associated with any third party. You are providing your information to Fujifilm and not to any other party.

FUJIFILM House of Photography Photo Competition and these conditions of participation are governed by the laws of England and Wales.

Data Privacy

The photograph and the submitted information will be stored and processed by Fujifilm in accordance with these conditions of participation and our Privacy Policy. In case of discrepancies or contradictions between these conditions of participation and the Privacy Policy, these conditions of participation shall prevail.

The data is collected, processed and stored to enable Fujifilm and its associated companies to conduct FUJIFILM House of Photography Photo Competition and perform media and social media publicity in respect thereof, as well as related marketing activities as described in these conditions of participation.

Your photograph, title, and caption and—If you have provided consent by ticking the box on the submission form— your full name, will be made public and be fully visible as described in these conditions of participation.

Fujifilm and its associated companies will not store or use any of the data submitted for marketing communication purposes.

Fujifilm will store the submitted photographs and data for as long as we decide to make the FUJIFILM House of Photography Photo Competition video available. If we decide to stop FUJIFILM House of Photography Photo Competition we will remove your data from the website and delete all records from our servers within 30 days.

You acknowledge and accept that the photographs, titles and captions submitted can be accessed and viewed from anywhere in the world and that third countries outside of the United Kingdom may provide for different standards of copyright and other proprietary notices. You may withdraw your consent to the publication of your name along with the photograph, title and/or caption in the future by emailing fujifilmhouseofphotography@fujifilm.com. This shall not affect the validity of any publication made prior to such withdrawal of consent.

Limitation of liability

Insofar as is permitted by law, Fujifilm and their agents or distributors will not in any circumstances be responsible or liable to compensate the winners or accept any liability for any loss, damage, personal injury or death occurring as a result of taking up the prize, except where it is caused by the negligence of Fujifilm and their agents or distributors or that of their employees. Your statutory rights are not affected.