FUJIFILM House of Photography Photo Competition: Look Up and Show Us Life As You See It

The FUJIFILM House of Photography is proud to announce the launch of the FUJIFILM House of Photography Photo Competition. We’re inviting every passionate photographer in the UK to explore a refreshingly open theme: Look up and show us life as you see it. 

This competition is open to everyone whether you’re an amateur or a professional. We want you to share your vision of life with us. Creativity is what we value, not just technicality.

The theme: Look up and show us life as you see it

What does life look like through your lens?

A group of friends in a moment that felt ordinary then and feels anything but now.

It might be the way morning light catches a street corner you pass every day. It could be a fleeting expression, an unexpected detail, or a moment that nobody else seemed to notice. It’s the everyday made extraordinary and the overlooked made visible.

The "Look up and show us life as you see it" theme is deliberately open. We're not asking for technical perfection or pristine composition. We celebrate creativity and storytelling over sharp edges and correct exposure. We want to see life as you see it — imperfect, intimate, and true.

This is a photography competition open to everyone. You don't need professional experience. You don't need expensive equipment. You simply need a story worth telling and the images to tell it with.

How to enter

Entering is straightforward. Submit a series of 5 images alongside a short, written description of 250 to 500 words that outlines the narrative of your project. Tell us what drew you to this subject, why it matters, and how your images work together to convey it.

Equipment: Your initial entry can be shot on any camera: smartphone, digital, or film. The creative vision is what counts.

Submissions open: 1st March 2026 

Submissions close: 30th May 2026

Head to our competition page to read the full brief and submit your project.

The prizes

All shortlisted entries will be exhibited in London during a summer exhibition, with the three winning photographers receiving the following:

1st Place:

• A FUJIFILM X-T30 III camera
• An instax™ device
• A print of their winning work
• A selection of five books from the Photofile series, published by Thames & Hudson

2nd Place: 

• A FUJIFILM X half camera
• An instax™ device
• A print of their winning work

3rd Place:

• A FUJIFILM X half camera
• An instax™ device
• A print of their winning work

Exhibition: All shortlisted images as well as the three winners will be featured in an exhibition at the FUJIFILM House of Photography in Covent Garden, one of London’s most exciting free art galleries. This is a genuine opportunity for your work to be seen not on a screen, but printed and hung on a gallery wall in the heart of the city.

Why enter?

If you've been looking for things to do in Covent Garden that go beyond the expected, or have been searching for free art exhibitions in London that feel genuinely personal, then this competition, and the exhibition that follows, is worth your attention. 

But more than that, it's an invitation to take the photographs you've been meaning to take and tell the story you've been meaning to tell.

We run a wide range of photography events, workshops, and courses at the FUJIFILM House of Photography throughout the year, and this competition sits at the heart of what we believe: that photography belongs to everyone, that the best images are often the most honest ones, and that every life contains a story worth seeing.

The FUJIFILM House of Photography Photo Competition has always been about exactly that. It is not a competition that rewards expensive kit or years of training. It rewards the person who stops to photograph something others walk past, who cares enough about a story to find the right five images to tell it. 

If that sounds like you, whether you're picking up a camera for the first time or you've been quietly shooting for years, this competition is for you.

Enter the FUJIFILM House of Photography Photo Competition

Submissions are open now and will close on 30th May 2026.

Visit our competition page to read the full brief, review the entry requirements, and submit your project. Whatever camera you pick up, whatever memory you choose to revisit — we look forward to seeing life as you see it.

Submit your project