FUJIFILM X-T30 III: The Camera That Grows with You

The FUJIFILM X-T30 III is now available to try at the FUJIFILM House of Photography in London – and there’s no better place to get to know this compact yet capable camera. Taking everything photographers loved about the original X-T30 and X-T30 II and refining it further, the X-T30 III offers a new Film Simulation dial and improved performance courtesy of Fujifilm’s latest X-Processor 5.

Stylish, portable and approachable, it’s a body that blends timeless design with cutting-edge imaging – equally at home in a beginner’s hands as it is in those of an experienced creative. So whether you’re looking for your first dedicated camera or a reliable new everyday tool, the FUJIFILM House of Photography in Covent Garden is the best place to experience the X-T30 III firsthand.

Built to inspire

Compact in form, the X-T30 III weighs just 378g – making it ideal for travel and everyday photography – yet it’s packed with the award-winning 26.1-megapixel X-Trans CMOS 4 sensor and the same powerful X-Processor 5 found in Fujifilm’s most advanced models. Together, they deliver superb image quality and stunningly fast performance.

A retro-inspired, dial-based design makes the X-T30 III a stylish choice, but this tactile layout also means the camera is extremely intuitive to use – whether you’re adjusting exposure or flipping through colour profiles with the brand new Film Simulation dial. Giving access to 20 unique options derived from analogue film stocks – such as ACROS, CLASSIC CHROME and REALA ACE – the Film Simulation dial also lets you store custom recipes, helping you cultivate your own unique style.

At our Covent Garden photography hub, you’re invited to get hands-on with the camera and test out its features. Try switching between Film Simulations and getting a taste for how these iconic looks can help achieve stunning results straight out of camera. While in store, be sure to pick up a free copy of FUJIFILM Focus magazine – and turn to the Simulation Recipe Book feature to discover an exclusive recipe developed by our community.

Designed for growth

The X-T30 III has been designed to help you build confidence and skill over time. Its intelligent AUTO mode is a great starting point, handling exposure and focus automatically so you can concentrate purely on framing. The camera’s AI-enabled autofocus system can detect and track a range of subjects with precision, while the advanced Face and Eye Detection options ensure photos of people always look tack-sharp.

As you grow more comfortable, manual control dials, high-speed burst modes and 6.2K/30p video open up a raft of creative possibilities, while the ability to programme and quickly access your own Film Simulation recipes lets you explore colour creativity on your own terms – making this a camera that grows alongside you.

Wherever you are on your imaging journey, the FUJIFILM School offers a full calendar of in-person courses and workshops that can help you take the next step – from beginner-level introductions to advanced masterclasses. If you’re just starting out, our photography courses offer in-person, theory-focused learning for beginner and intermediate levels, while more experienced users can join genre-themed workshops or get 1-2-1 tuition. Upcoming sessions are listed on the events page, which is updated regularly with fresh opportunities to learn.

Everyday creativity, made to share

Compact and beautifully built, the X-T30 III fits easily into daily life. Its tilting LCD, high-resolution viewfinder and pop-up flash make it just as capable in bright outdoor scenes as in low light. And with classic styling and a lightweight, discreet feel, it’s perfect for travel, street and family photography alike.

A great way to see what it can do is on one of the FUJIFILM House of Photography’s regular photowalks. These guided sessions explore iconic London spots – from Covent Garden to the South Bank – giving you the chance to make photos, try different settings and get tips from Fujifilm experts. Similar events run in Edinburgh, Liverpool and many other cities across the UK, with new walks added each week.

The creative process doesn’t finish once you’ve pressed the shutter, though. That’s why the free FUJIFILM XApp connects the X-T30 III to your phone for instant image transfers, easy sharing and even remote operation. Once you’re ready to bring your work to life, the FUJIFILM House of Photography offers a full range of in-store printing options – from quick self-service enlargements to premium finishes and creative displays. You can also explore the complete instax™ printer range, perfect for turning your favourite mobile images into instant keepsakes.

The perfect pairing

The X-T30 III is available as a kit with the new FUJINON XC13-33mmF3.5-6.3 OIS – a compact, stabilised zoom that’s made for everyday creativity. Weighing just 125g and retracting to only 37.5mm in length, it’s light enough to take anywhere, yet delivers impressive optical performance across a versatile 20-50mm equivalent range.

From wide cityscapes to portraits and close-up detail, this lens balances portability with quality. Its Optical Image Stabilisation (OIS) system provides up to 4.0 stops of compensation for steady handheld photos, while a fixed 0.2m minimum focusing distance and nine-blade aperture make it ideal for expressive depth and fine detail.

For newcomers, this is an excellent all-round starting point – small, sharp and easy to use. However, as your confidence grows, the X-T30 III’s X Mount gives you access to over 40 Fujinon lenses, including professional XF optics trusted by photographers worldwide. You can explore the entire range in-store at the FUJIFILM House of Photography, test them during workshops and events, or even rent them to try in your own time before investing in your next creative tool.

Explore more at the FUJIFILM House of Photography

The FUJIFILM House of Photography is more than a store, it’s our London photography hub: a space dedicated to creativity. Alongside our hands-on display area, we host an ever-changing programme of talks, exhibitions and live demonstrations that celebrate the art of image making.

View the X-T30 III in all three colour finishes – black, silver and charcoal silver – explore accessories and bags, or speak to the in-store team about rental options.

Visit the FUJIFILM House of Photography today to get hands-on with the X-T30 III, explore the latest Fujinon lenses and see what’s new in the