FUJIFILM X half: Key Features Explained

Arguably the most unique X Series camera in recent memory, the FUJIFILM X half is now available to try outthe FUJIFILM House of Photography. Overflowing with analogue-inspired features, this tiny fixed-lens camera is designed to combine the film photography experience with digital convenience, for the ultimate everyday carry.

Inspired by Fujifilm’s deep heritage in film photography, the FUJIFILM X half reimagines the joy of creating with a classic half-frame camera, adding a modern twist. Designed for creatives and nostalgia lovers alike, this ultra-compact camera brings the tactility and simplicity of film into the digital era, making it the perfect tool for anyone who wants the look and feel of analogue photography but loves the convenience of digital.

The X half invites you to slow down and get creative in a way that’s as expressive as it is fun. Read on to learn about its key features – and why you should make your way to the FUJIFILM House of Photography for an in-person look.

Photo 2025 © Luke Davis

Half-frame design

Taking extensive inspiration from the age of analogue photography, the X half is modelled on a half-frame camera, utilising a vertically orientated one-inch sensor to create photos and videos in a 3:4 aspect ratio, just like vintage half-frame cameras such as the Fujica Mini.

Weighing just 240g and with a perfectly pocketable design, this compact fixed-lens model is ideal for everyday and travel photography. Its wide-angle lens is suited to a broad range of subjects, while options for manual aperture, focus and exposure open up the X half’s creative potential.

Design notes such as an optical viewfinder (OVF) and the Frame Advance Lever point to the X half’s filmic heritage while adding to a tactile, in-the-moment user experience.

Photo 2025 © Luke Davis

Creative imaging modes

The X half offers the unique ability to create half-frame-inspired diptychs in-camera using the new 2-in-1 mode. You can combine two stills, two movies or one of each to make a single shareable file that’s perfect for blog posts and social media.

In Film Camera mode, the X half reduces distractions for a back-to-basics photography experience. Select a Film Simulation and a roll of film lasting either 36, 54 or 72 images. Once chosen, users are given a simplified UI on the rear screen and use the Frame Advance Lever after every photo. You can enjoy a film camera experience, composing with the optical viewfinder and only seeing the results once the ‘roll’ is completed, and the images have been developed in the X half companion app.

Photo 2025 © Luke Davis

Analogue-inspired photos

The film-like experience doesn’t end with the styling of the camera: with 13 different Film Simulations and 26 vintage-style filters – including LIGHT LEAK, EXPIRED FILM and DOUBLE EXPOSURE – the X half draws on Fujifilm’s rich analogue heritage to evoke a retro aesthetic in both photos and videos.

The X half invites you to find and develop your own visual style – swapping to a new Film Simulation is as easy as swiping the back of the camera. Whether you prefer the saturated tones of VELVIA or the nostalgic feel of CLASSIC CHROME, every photo and video can become a unique expression of your creative vision.

Photo 2025 © Luke Davis

Share it around

Intended to inspire a shared photographic experience, the X half has intuitive controls that encourage you to pass it around and gain new perspectives. Photos and videos can be sent to friends and family with ease thanks to the simple-to-use X half mobile app – now live on the App Store while physical mementos can be created on the go with seamless instax™ smartphone printer connectivity.

Photo 2025 © Karen Cheng

This unique throwback wears its retro inspiration on its sleeve, looking to bring the best aspects of analogue photography to the X Series. To get hands-on with the X half, head over to the FUJIFILM House of Photography, where you can speak with our photo experts and give the camera a try. All three colours of the X half – Silver, Charcoal Silver and Black – are now on show.

Shop FUJIFILM X half today and read the full specifications here – or come and see it in person at the FUJIFILM House of Photography!